Program Boosts Wyoming-Made Goods
Published Dec 16, 2008
Wyoming First showcases products manufactured or that have significant value added to them in Wyoming.
Wyoming has long been known for its pioneering spirit. That ingenuity carries over into the business community as well, with a wide range of products produced in the state.
And thanks to Wyoming First – a program designed to showcase Wyoming products and services – entrepreneurial residents can blaze a new trail of business success.
Wyoming First is open to companies that manufacture or add significant value to products in Wyoming, says Annie Wood, senior marketing and attraction specialist for the Wyoming Business Council, which oversees the program.
“It’s very helpful in terms of marketing and branding – especially for someone who may need extra marketing assistance,” she says.
More than 300 businesses are members of the program, with products ranging from food and fashion to home décor and gift items.
Members pay just $35 for a two-year membership. In exchange, they are allowed to use the “Bucking Horse and Rider” logo stickers and tags on their products. Members also receive advance notification of marketing opportunities, as well as space on the Wyoming First Web site at www.wyomingfirst.org.
“Many companies don’t have the money or the expertise to create a Web site, so this is a good option for them,” Wood says. “They also have the opportunity to exhibit at various trade shows at a reduced cost. That’s important for a small company that’s just getting started.”
Of course, Wyoming First is in no way limited to start-up firms.
“We have a number of well-established and successful businesses,” Wood says. “Companies such as Chugwater Chili and Gordon Signs have been around for years, but they take a lot of pride in being able to say their products are Wyoming made.”
Story by Amy Stumpfl
Photo by Antony Boshier
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